d’Annam

d’Annam – French-Vietnamese Perfume with a Playful Soul

BORN IN VIETNAM, CRAFTED WITH SOUL.

D’Annam is a next-generation niche perfume house blending Vietnamese heritage with French perfume craftsmanship. Founded by a creative team with deep roots in Southeast Asia, the brand bottles cultural memory — from iced coffee in Hanoi to jasmine-filled gardens — in extrait-strength fragrances designed to move, delight, and spark curiosity.

CULTURAL MEMORY MEETS MODERN INDULGENCE.

More than just perfume, D’Annam is a sensory archive. Every scent is inspired by a real place, ritual, or memory: the clink of a spoon in a glass of condensed milk coffee, the sweet creaminess of rice in banana leaf, or the clean warmth of steamed linens. These are scents of childhood, of diaspora, of home — translated through elegant French perfume technique into something modern and wearable.

The range leans gourmand without being heavy, floral without being old-fashioned. Many compositions are unisex or softly feminine, offering both projection and intimacy. Each bottle is extrait de parfum (25–30% concentration) with impressive longevity and a personal feel.

SIGNATURE SCENTS

• Vietnamese Coffee – Inspired by Cà Phê Sữa Đá, this woody-lactonic extrait opens with bold roasted coffee and evolves into creamy waves of condensed milk, tonka bean, and chocolate. View Vietnamese Coffee here.
• In The Garden – A luminous white floral tribute to a childhood spent in jasmine-scented gardens. Coconut and neroli soften the composition, while petitgrain and pear add clarity. A comforting, clean hug in fragrance form. Explore In The Garden.
• Matcha Soft Serve – One of the brand’s cult favourites. This addictive gourmand opens with creamy matcha, airy sweetness and a touch of green bitterness. Perfect for those who want a fragrance that’s dessert-like but refined. Shop Matcha Soft Serve.
• White Rice – Soft, comforting, and minimalist. Notes of rice steam, white musk, and warm skin evoke freshly steamed rice and calm mornings. Subtle yet long-lasting. View White Rice.

SUSTAINABLE, SMALL-BATCH, AND ALWAYS SURPRISING.

Each fragrance is handcrafted in small batches, made in Vietnam using vegan formulations and recyclable packaging. D’Annam’s founders also donate a portion of proceeds to Vietnamese charities supporting youth development, education, and creative expression.

This commitment to giving back mirrors the generosity and warmth found in many of the brand’s inspirations — whether it’s the hospitality of a grandmother, the ritual of sharing food, or the beauty of everyday life in Vietnam.

WHO IT’S FOR:

D’Annam is perfect for fragrance lovers who are tired of western clichés. If you crave something intimate yet unique — a scent that tells a real story — this house delivers. It's especially well-suited to fans of:

• Gourmand and milky notes (milk, rice, condensed cream, matcha)
• Clean white florals with an Asian perspective
• High-concentration extrait de parfum with soft projection
• Emotional, memory-driven perfumery

CONNECTION PARFUMERIE IS PROUD TO BE THE FIRST OFFICIAL STOCKIST OF D’ANNAM IN AUSTRALIA.

Connection Parfumerie is proud to be the exclusive Australian retailer for D’Annam. All perfumes are available for purchase online or in-store, with testers available at our Chapel Street and South Melbourne location. Orders over $200 include free shipping Australia-wide.

DISCOVER THE COLLECTION

Ready to explore a fragrance house unlike any other? Shop the full D’Annam collection here, or follow us on Instagram @connection_parfumerie for behind-the-scenes content, scent breakdowns, and creative spotlights.