Jellycat in Australia
Connection
Why Jellycat Is Australia’s Most Loved Soft Toy Brand
Jellycat isn’t just a plush toy brand — it’s a global cult favourite. Since launching in London in 1999, Jellycat has become synonymous with quirky designs, silky-soft textures, and joyful characters that win hearts across generations.
Design that hugs back. From the iconic Bashful Bunny to the food-themed Amuseables, Jellycat toys bring a sense of humour and warmth that’s rare to find. Designed in the UK and tested to the highest safety standards, they’re perfect for both babies and collectors.
Why Do People Love Jellycat So Much?
Soft? Yes. Predictable? Never. Every Jellycat is its own character — from shy sloths to smug strawberries. The textures hug. The designs charm. And the personalities? They stick with you.
> Ultra-soft fabrics that are comforting to hold
> Endearing personalities in every design
> Timeless appeal for kids and adults alike
> Creative shapes that inspire joy and imagination
“I didn’t expect to cry over a stuffed croissant, but here we are.”
Popular Collections
Best-sellers with bounce. Some of the most popular Jellycat ranges in Australia include:
> Bashful Bunny – The original favourite, with soft ears and big cuddles
> Amuseables – Adorable plush food, drinks, books, sports and more
> My First Jellycat – Baby-safe companions with gentle rattles
Where to Buy Jellycat in Australia
An official stockist, with heart. We’re proud to be one of Australia's leading official Jellycat stockists. Our Melbourne-based store offers an extensive collection of Jellycat plush — from classic bunnies to rare Amuseables — with fast shipping and personalised service.